Work Experience

I'm a creative professional with over 10 years of experience leading packaging and brand design for consumer packaged goods companies.

Currently serving as Art Director at Purity Products, I direct creative initiatives for an expansive nutritional supplements portfolio. I've refined the brand's visual identity, established clear guidelines, and built streamlined creative systems that drive consistency across all channels including Meta ads, email campaigns, and web presence. By realigning email campaigns with brand standards, I drove a 150% increase in click rate year-over-year, generating 130% more clicks and a 10% higher average order value within 90 days.

My background includes designing FDA-compliant pharmaceutical packaging for major national retailers including Walmart, CVS, and Walgreens. I manage complete design processes from concept through production while mentoring teams and fostering growth. The result is the cohesion and output of a high-end studio with the agility of a focused creative team.

Highlights

• 10+ Years Driving Brand & Packaging Excellence

• Art Director, Purity Products (2019-Present)

• FDA-Compliant Packaging Expert

• End-to-End Process Management: Concept to Production

• Team Leadership & Mentorship

• Consumer Packaged Goods Specialist

• Brand Systems & Strategic Design

• Adobe Creative Suite Expert + AI Integration