Purity Products

A long-standing wellness brand that develops evidence-based nutritional supplements rooted in scientific research and quality manufacturing.

Creative Direction

Aesthetic direction + image creation + photo editing

I refined the brand's visual identity, distilled it into clear guidelines, and built a custom GPT trained on those principles to support on-brand image creation. The result was a streamlined creative system that drove consistency across all channels (Meta ads, email campaigns, web presence, and beyond) while improving both speed and quality. A small team, operating with the cohesion and output of a high-end studio.

Website Transition

Old website

Updated website

Email Alignment

By realigning email campaigns with brand standards, I drove a 150% increase in click rate year-over-year, generating 130% more clicks and a 10% higher average order value within the first 90 days of implementation.